Classifications of Beer Essay - 1336 Words

Classifications of Beer Whats more refreshing on a hot summer day than an ice cold beer? How about drinking a cold one with some friends at a local bar after a hard days work, sounds satisfying doesnt it? Beer has been around for hundreds years and will be around for hundreds more. A beer is any variety of alcoholic beverages produced by the fermentation of starchy material derived from grains or other plant sources. The production of beer and some other alcoholic beverages is referred to as brewing. Almost every culture†¦show more content†¦Because ale yeasts cannot fully ferment some sugars, they produce esters along with alcohol, and the result is a more flavorful beer with a slightly flowery or fruity aroma resembling but not limited to apple, pear, pineappl e, grass, hay, plum or prune. Stylistic differences among ales are more varied than those found among lagers, and many ale styles are difficult to categorize. Top-fermented beers, particularly popular in the British Isles, include barley wine, bitter, pale ale, porter, and stout. Stylistic differences among top-fermented beers are decidedly more varied than those found among bottom-fermented beers and many beer styles are difficult to suppress into a single category. California common beer, for example, is produced using a lager yeast at ale temperatures. Wheat beers are often produced using an ale yeast and then lagered, sometimes with a lager yeast. Lambics employ wild yeasts and bacteria, naturally occurring in the Payottenland region of Belgium. Other examples of ale include stock ale and old ale. Real ale is a term for beers produced using traditional methods, and without pasteurization. There are five main subcategories of ale beer which are: barley wine, bitter, pale ale, porter and stout. Despite its name, barley wine is indeed an ale. It has a hearty, sweet maltShow MoreRelatedClassification of Beer1348 Words   |  6 Pagesnice cold beer? Or how about drinking a nice cold one with some buddies after work at a local bar, sound nice doesn t it? Beer has been around for many years and will probably be around for many more. A beer is any variety of alcoholic beverages produced by the fermentation of starchy material derived from grains or other plant sources. The production of beer and some other alcoholic beverages is often called brewing. Most every culture has there own tradition and the own take on beer, thus producingRead MoreBeer Classification Paper1144 Words   |  5 Pageshistory of beer dates back hundreds of years prior to written history. Besides water and tea, beer is one of the most-frequently consu med beverages in the world. Contrary to popular belief, that all beers are typically the same, there are many variances in color, flavor, strength, production method, ingredients and origin. Beer can be divided into 2 broad sub-categories: ale and lager. Ales were the first type of beer ever created before brewers knew the role yeast played during the beer making processRead MoreThe North American Industry Classification System Essay1614 Words   |  7 PagesThe North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. (North American Industry Classification System, n.d.). NAICS is a 2 through 6 digit hierarchical classification system, offering five levels of detail. Each digit in the code is part of a series of progressively narrower categories, and theRead MoreKirin1619 Words   |  7 Pages Kirin Brewery Limited founded over 100 years ago in Yokohama, Japan is the largest beer in Japan today. It is also the fourth largest beer firm in the world; however, almost half of its’ market share in 1990 was in Japan. Competitor Asahi entered the market with a super dry beer in 1987 unsettling the field. This new concept of a sharper, less sweet beer with a higher alcohol content appealed to heavy beer drinkers and was very successful in the Japanese market. Asahi overcame Sapporo risingRead MoreSpss Softdrink Questionnaire1500 Words   |  6 Pagesgotten funnier over the past five years. ___h. I think the beer TV commercials are better than the soft drink TV commercials. ___i. Soft drinks are bad for a person’s health. ___j. On an average day, I consume more ounces of soft drinks than water. ___k. In general, soft drinks taste better than beer. 8. Indicate which of the following beverages you would prefer to consume for each of the following occasions: 1=soft drink 2=water 3=beer 4=gatoraide or equivalent 5=iced tea 6=mixed drink 7=coffeeRead More Classification Essay: The Types of Drinkers1024 Words   |  5 Pagesof these classes arent built from years of drinking, rather are formed through the personality traits they already have developed through their childhood and young adulthood. Only when alcohol is introduced to the equation, we see these great classifications shine through and become polished for all to enjoy. In the wild, one would typically encounter the common Social Drinker before all others. This class is rampant through the wastelands strip bar culture in most urban sprawls. TheyRead MoreBeer and Wine: A Development of Community in Our World Essay997 Words   |  4 PagesBeer and wine might have been one of the first drinks that caused humans to civilize and create a great community. In fact Tom Standage introduces us to this idea of these early drinks shaping human culture in his book A History of a World in Six Glasses. As Standage informs us about how beer was one of the causes in early settlement, and why farming was led to a great success because of the use of beer. Standage also mentions a start in traditions and a formation of government due to these drinksRead MoreData Mining1668 Words   |  7 Pagesalso tended to buy beer. Further analysis showed that these shoppers typically did their weekly grocery shopping on Saturdays. On Thursdays, however, they only bought a few items. The retailer concluded that they purchased the beer to have it available for the upcoming weekend. The grocery chain could use this newly discovered information in various ways to increase revenue. For example, they could move the beer display closer to the diaper display. And, they could make sure beer and diapers were soldRead MoreAction Against The Government Of Italy894 Words   |  4 Pagesinfringement of the EC law. The case of Brasserie du Pecheur and the case of Factorame provided clarification for the unanswered question mentioned above. Brasserie du Pecheur was a beer brewery from France who were prevented from exporting their beer in Germany because the Germans said that the beer didn’t match the beer purity laws of the country. Germany was found to be in breach of Article 32 EC which concerned free movement of goods. On the other hand, Factorame concerned Spanish fishermen thatRead MoreHealthcare Law And Breaches Of Duty Of Care1365 Words   |  6 Pagesvs stevenson. Mrs donoghue was brought a bottle of ginger beer by a friend. The ginger beer contained a decomposing snail. Mrs donoghue suffered gastroenteritis from drinking the contaminated ginger beer. Mrs donoghue couldn’t sue the owner of the cafà © as she had not brought the ginger beer herself so held no contract, her friend couldn t sue as he hadn’t suffered any injury, the only solution was to sell the manufacturer of the ginger beer. The case reached the house of lords where mrs donoghue won

Should drug addicted mothers be sterilized - 2460 Words

Should Drug Addicted Mothers be Sterilized? Sterilization is the surgical process after which a person can no longer reproduce. The process in permanent and irreversible. It is a choice for people but laws are considering to enforce it on the unfortunate group of drug-addicted mothers. The drug-addicted mothers are wholly held responsible for the Neonatal Abstinence Syndrome (NAS), a group of problems that a new born has to face because the mother was dependant on illegal or prescribed drugs. The baby becomes addicted with the mother, and is still dependent on drug at the time of birth. With an increase in the number of babies born addicted to drugs, the lawmakers considered forced sterilization upon drug-addicted mothers as the†¦show more content†¦(2) Everyone has the right to the protection of the moral and material interests resulting from any scientific, literary or artistic production of which he is the author†, Article 29 â€Å"(2) In the exercise of his rights and freedoms, everyone shall be subject o nly to such limitations as are determined by law solely for the purpose of securing due recognition and respect for the rights and freedoms of others and of meeting the just requirements of morality, public order and the general welfare in a democratic society. (3) These rights and freedoms may in no case be exercised contrary to the purposes and principles of the United Nations†, Article 30 â€Å"Nothing in this Declaration may be interpreted as implying for any State, group or person any right to engage in any activity or to perform any act aimed at the destruction of any of the rights and freedoms set forth herein† † (Charter, United Nations, Chapter III: Organs.). A person might argue, how do these international laws protect human rights for drug-addicted- mothers? The answer for this question lies in the foundation of these laws. Overtime, treaties are considering to address issues regarding social groups that requireShow MoreRelatedCase Study : Not For Sale 1888 Words   |  8 PagesChildren who are being born from drug-addicted mothers often suffer from serious consequences that may affect them for the rest of their lives. Barbara Harris is a foster mother who took in three children from a drug-addicted mother and this experience influenced her to make an effort to prevent drug-addicted women from getting pregnant. She created an organization called CRACK (Children Requiring A Caring Kommunity), which offers $200 to drug addicts who agree to get sterilized or undergo long-term contraceptionRead MoreProject Prevention : A Non Profit Organization1413 Words   |  6 Pagescurrent and former drug addicted men and women an incentive of $300 to commit to use a form of birth control, options include an IUD, oral contraceptives, Depo-Provera or agree to sterilization. Barbara Harris, which is the founder of Project Prevention, adopted four children from the same drug addicted women who could not take care of her children. Barbara Harris cam e up with the idea of the organization when she could not get legislation passes that would have mothers of drug addicted babies be forcedRead MoreDoes Everything Have A Price?947 Words   |  4 Pagesthe right price for their time, but a matter of â€Å"national security† and no one is exempt from the procedures put in place to protect everyone. There is a large amount of pieces that have to come together to get the plane off the ground and waiting should be expected. Safety is not a commodity, but a responsibility shared by everyone and the only way to continue that guarantee is to check everyone thoroughly without offering them to pay to get out of the hassle. While this is a safety issue, notRead MoreThe Role Of Sterilization On The Individual1900 Words   |  8 Pagesâ€Å"Psychological Impact of Sterilization on the Individual,† â€Å"and possess inalienable rights† (45). However, some people would disagree because of how our country has changed since it has become a country. People do not have the freedom in which some believe we should have. In addition, we have advanced beyond most other countries when it comes to opportunities for our people. According to the authors of â€Å"Federally Funded Sterilization: Time to Rethink Policy,† Sonya Borrero, Nikki Zite, and Mitchell D. Creinin:Read MoreEugenics, Eugenics And Selective Breeding2034 Words   |  9 Pagesepileptic, diseased, blind, deaf, deformed, promiscuous or dependent by the state were able to be sterilized by a physician without consent. Although sterilization wasn’t widely supported until the 1920’s, at least 12 states had already passed laws in regards to sterilizing unfit persons. By 1924, nearly 3000 people had been sterilized; 2400 of them were sterilized in California. The states that sterilized the most people involuntarily before the repealing of the laws in 1977 were California, VirginiaRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pageskeep Asians 40 †¢ CHAPTER 1 out of white settler nations around the Pacific. By the 1920s, these techniques had developed into widely accepted principles that migration control was the unilateral prerogative of receiving nations and should properly happen at borders. The modern passport system and common forms of legislation and documentation also began to circulate around the world at that time.65 Since then, the most notable development of these laws has been the constant expansion

Marketing Management Woolworth Marketing Strategies

Question: Discuss about the Marketing Management : Woolworth Marketing Strategies. Answer: Introduction All in Australia there are about 140,000 businesses and retail companies, only for the retail industry. Australian retail markets are considered to be the strongest industries in the world (Wardle and Baranovic, 2009). Here the largest positions are captured by Coles and Woolworths, these are owned by the Wesfarmers group and Woolworths limited respectively. All through Australia, these are the giants in retail supermarkets which prove to serve the high quality products. If we talk about the history of the Woolworths, it was established with its operations running in 1924. Initially, they had small store in the basement in Sydney, Australia. Since then it had grown up as the leading giants among Australia. Most commonly, if we talk from the customers point of view, it has become the first choice to buy the household products from both in the regional areas and in the metropolitans of Australia. Woolworths deal with the wide range of grocery and its food products manufactured which they had begun as the fresh food suppliers. It has been 64 years since they have had started as the fresh food suppliers chain. The main motto Woolworths has is that they treat their customers on the highest priority on what they demand. Not only this but also they try to keep their customers updated about what is newest and the best for them. There are many brands under the Woolworths limited which are dyed-in-the-wool to serve its customers in the best possible manner wit h respect to its quality of the products (Rotembuurg, 1993). Objectives and vision statement of Woolworths This companys retailed product includes food products, grocery, liquors, electronics, fuel and general merchandise. Under the Woolworths, there are currently, 2330 divisions along with 284 if its hotel and 577 of its general merchandising stores. The primary area of operation and marketing includes New Zealand, Australia which has its subsidies in China, Hong Kong and India (Global Data, 2012). The glimpse of history of the Woolworths limited is briefed as follows: 1924: the company had started its first store in Sydney, Australia. 1930-1940: This was the phase of rapid growth and expansion of its operations from all of the stores. 1970-1980: the brand became the holder as world largest retailer in the fresh food products. 1980-1990: this is the phase when Woolworths has become the market leader of the retailed sector, in Australia. 1990- To present: it has expanded its sectors by entering into various sectors of hotel, liquor and gas stations. Any of the company so as to have a working developing plan and strategy, they must have a understanding of its vision and mission. The vision statement of the company includes that how the organization does wants its environment to be like and where does it wants to see itself in near future. Also the vision statement of the organization can be concluded as the planning which is done from the long-term view of its goals and which arrears are to be focused upon in the near future. This vision statement proves to motivate the employees and guides inspiration for them. The vision statement of Woolworths is to maintain its retail business and offer its customers the best quality which has greater value for the money along with wider choice options which shall serve the high-end services to the customers. This can be concluded from its vision statement (Global Data, 2011). The objectives of this organization are to improve the efficiency with the stock turnover and ensuring that the customer are served by the more than 800 stores which are there across streets of the United Kingdom. Such stock contains the value for money products which will match the expectations of the customers. Woolworths has its investments in the supply chain system which has affected all the areas of the organization. Agencies: Agencies are the middlemen of the business world. When businesses need a specific worker who specializes in the trade, they go to a recruitment agency. Suppliers provide raw materials that are required to build Five Cs of Woolworths Analysis of five cs can be done which is useful for the performance analysis of the environmental scanning which is useful in analyzing the marketing situations. This analysis helps in the marketing decision making. Also, it covers the scanning of the internal as well as the external environment. This five c analysis is basically the extended of three c which includes the company, customers, collaborators, climate and its competitors. The detailed analysis to the five aspects is as follows: This shall include the companys analysis which states the objectives and evaluation of its capabilities. This tells about the strength of the strategic plan and model of the organization. Moreover, it analyses what are the areas to be worked upon in terms of improvement and that how well the organization fits in the criteria of the external environment. Identifying and accessing the competitors in the market is necessary so as to compete from its competitors. The competitors of Woolworths in Australian market are Aldi and Coles. Collaborators are those who create a business idea and helps in commencing the business for an organization in the most efficient way. The collaborators to an organization manufacturing the products are as potential suppliers, buyers, retailers, distribution channels, etc. Woolworths has mainly the customers as the females. They are more engaged into house hold activities. Also, the target customers for this organization are the high income group as it has comparatively high priced products. Climate of an organization includes the factors which lead to PESTAL analysis. This analysis for Woolworths can be done as: Political: the political factor includes the retail companies which are affected by the political climate of other industries. These political conditions help in shaping the perfect environment for the business. Economical: factors such as that of the recession is higher and the high the unemployment factor which will have greater impact on the financial performance of the business. Social factors: the changes that the customer has made from the early era to now in the retail shopping experiences. The company has recently introduced many new means to fulfill what the customers are seeking for. Technological factors: the newer the technologies the more ease will be there for the customers to buy the products. Use of RFIA and Service oriented architecture is operated for the effective supply. Legal factors: this includes the taxation and managing the revenues. These are the legal formalities that have to be undergone while doing business. The quality of the products manufactured should be always according to the standards of Australia. Methods of market research about 5 Cs. The marketing research method that Woolworths follow is basically based upon the marketing research and the methods Woolworths follow for factors such as its customers, competitors, collaborators and the context of the business. These are the aspects which once when decided does the market research and then is followed according to the strategies formed: How does the organization decide that what their customers are longing for? Woolworths basically serves the customers in the personalized way which the individual which is high in quality and according to the current market trends. This is their aim to satisfy its customers within the value for money pricing range. This is the strategy which Woolworths follow. Also, meeting the customers need by providing them the products with highly competitive pricing, best of the best quality consistently, with more options available for the customers which shall give them the best experiences among shopping. The firm collects information by the way they have created different departments for knowing what the customers want actually. This is done by conducting surveys from the customers, so as to satisfy of strategic management. Also, focus groups are important tool for to research that has skills in moderating and interpretation. Ethnographic studies also help in the market research. The threat from the other rivalrys present in the market is as: Woolworths have the strong competitors in Australia which the retail stores have is Myers, Coles Wal-Mart, TESCO and macro wholefoods limited. The present competition prevailing in the markets is at such intensity which shall create a better competition in the market and these will also build upon the effective strategies which will differentiate themselves. The presence of some strong competitors in Australia retail and grocery industry such as Myer or Coles is likely to limit the Woolworths market share and contribute the high level of concentration. The intensity of those competitors is forcing the company continuously creating competitive and effective strategies in order to differentiate themselves from competitors. Market research done about the competitors in the market includes the information done through the interaction with the employees. Retrieval of information can be done by the way of getting the information out of the social networks. The information about the competitors is also retrieved by the way of doing some reporting about the competitors in the market currently. To know about the changing marketing trends like going global, diversifying the business or about the flexibility the research can be done by evaluating the new features of the products or of the new features available. Also, by assessing the advantages and the disadvantages for if the new packaging is done for any newly launched products. The research method used for getting the information about the collaborators involved can be done the way of SWOT analysis which enables Woolworths about the analysis of the internal bureaucratic and product development techniques. Developing marketing strategy The maximum sales revenue of the suppliers when done in a certain period of time, is called as the potential market. The potential market segments that are available to Woolworths are as follow: Woolworths has its core customers who are more loyal and are not scared in complaining about, if the local street stores fulfill their expectations or not. For this when the market analysis is done, it is found that the organization works for building the strong relationship with its customers and will say consistently about providing the right services and the products. Also, it is found that the target customers are basically includes more female customers. This is because only they are generally conscious about the house holds of the family. Also they spend large amount of money in solving their problems and the issues. In other words, the females when spend more upon the cosmetics who lie in between the age group of 14-30 are targeted (Westwood, 2002). The purpose of the value statement is that it is used in the communication of the actual purpose of the organization. This is also called as the mission statement. On the other hand, the mission statement briefs about the fundamental principles of any organization. It has description of the details about the commencements of the organization and also what are the goals that need to be attained. Woolworths has stated in its mission that aims at the it need to be the most loved amongst the retailer for family, leisure, home and the kids. Marketing tactics The marketing mix strategy of the Woolworths can be defined as below. The elements of the marketing mix include product, price, place and promotion. This extends to the three more ps now which are physical layout, provision of customer services and process as its elements. Firstly, under the product category the aim of the organization is to fulfill the expectations and needs of the customers. For example when the house hold and the beauty products are there then the customers are to be served with the most advanced technology present in the market. Woolworths basically focuses on the quality it is offering to the accessible products available. Woolworths has clearly identified that what the customers are actually looking for and how to satisfy them with serving the accurate value for money options. Woolworths has done a great job in providing the highest quality factors in terms of quality. Also, the products sold are the cost effective driven products. Moreover, it is kept in mind to serve their loyal customers with the high quality products and services. This is the motive of Woolworths regarding the product marketing strategy. Second is the pricing factor which is accordingly monitored by using different strategies and is changed in the period of time. Also, the supermarket has different offers and techniques for customers who include various discounts, promotional offers, etc. also, it has sometimes the offer for discounts on the MRP which attracts the customers and helps with generating more revenue for the organization (Hwang, Bronnenberg Thomadsen, 2010). Third is the place which includes the stores which are located under the areas which are actually convenient to the customers. Moreover, these kinds of supermarkets have the focus on choosing its location for the stores. Hence, it can be concluded that the stores of Woolworths has kept in mind the location as well as the convenience of the customers, to get high demand response. Moreover, for this sake now online stores are also launched for the sake of its customer convenience. It is recently, that the mobile application software for Woolworths are also facilitated so that their customers can shop from anywhere, anytime (Omar and Sawmong, 2007). Fourth p is regarding the Promotion activities, that Woolworths does so as to broadcast it on Tv channels and other media. The most popular option available that is the Billboard advertising is used majorly for communication with its target market/ audience. In addition to it, many of other activities like that of the promotional activities are carried on. For instance, like that of the demonstration about the products is done and shown to the customers in the store which are under the promotional activities. Also, Woolworths has its own publication published in the market for the sake of more effective communication with its target markets (Wowlink.com.au, 2015). The physical layout is the fifth P which explains about the physical output protection for the products, in the factories which should ultimately important to the end customers. But for now many of the products which are retailed has the high level presentation which is there in the stores which are modern. Woolworths has the highly presentable way of physical output of the product which is equally important to the providers with high quality. Next is the provision for the customer service, this is the post sale marketing tactic which shall help the customers with availing the facility of the organization about their products. Woolworths has their customers treated on the highest priority and is quiet successful in this approach. Call centre staff and facing the customers in the first line is considered to be the troops with the front lines which are considered to be the advantage in building up the customer relations. The processes are the seventh P which is associated with the number of processes that are done through to make the organization much better along with the effective marketing tactics. The processes undergone are as the process to handle the customers complaints processes for identifying what the target market is looking for and also the processes involved with the handling of the orders. This is the marketing tactic followed by Woolworths. Recommendation for the marketing mix of Woolworths is that firstly they should revise upon their prices which are higher comparatively in the Australian markets. Whereas, the quality of Woolworths product is similar to those of available in other supermarkets. The name of company is highly repudiated which is for the reason of its highly maximized shares. For the long run race with its competitors, Woolworths will have to look after its pricing strategy. This will help to attract the larger target market as compared to what it is for now. These are the seven Ps of marketing with their own effective tactic for better marketing and creating more effective value prepositions from the customers. This is followed by Woolworths for efficient management. Conclusion Woolworths is amongst the leading supermarkets of Australia which has its own business tactics and strategies. These help its customers, collaborators, suppliers, company, and its context to develop for the better and effective marketing management. It has many near competitors in the market. This is concluded about the Woolworths marketing management. References: Foo. (2008). Woolies Boost Supply Chain Technology. Retrieved from https://www.theaustralian.com.au/australian-it/woolies-boosts-supply-chain-technology/story-e6frganf-1111115892003 Frey, Bruno, S. (2002). Successful Management by Motivation. Springer. Gray, E., Emerson, L., Mackey, B. (2005). Meeting Demand of the Workplace. Jstor. GlobalData. (2011). Market Research. Retrieved from Woolworths Limited (WOW) - Financial and Strategic SWOT Analysis Review: https://www.marketresearch.com/GlobalData-v3648/Woolworths-Limited-WOW-Financial-Strategic-6261980/ Investment analysis. (2004). Retrieved from Woolworths Holdings Limited : https://www.docstoc.com/docs/76183741/PowerPoint-Presentation---Woolworths-Holdings-Limited Kraft, M., Mantrala. (2010). Retailing in the 21st Century. Springer. Matej, I. (2010). Retrieved from Strategic Management Group Assignment 1 - Document Transcript: https://www.slideshare.net/KyleL1/strategic-management-group-assignment-1 Palmer. (2008). Woolworths Trial Self Check-Out Technology. Retrieved from https://www.ausfoodnews.com.au/2008/04/21/woolworths-trial-self-checkout-technology.html Ready Made Search. (2009). Retrieved from 0955 - Woolworths customer satisfaction continues to rise: https://www.roymorganonlinestore.com/News/Woolworths-customer-satisfaction-continues-to-rise.aspx Rotembuurg, J., Saloner, G. (1993). Leadership Style and Incentives.Jstor. United States Department of Agriculture. (2011). Retrieved from World Agricultural Supply and Demand Estimates: https://www.usda.gov/oce/commodity/wasde/latest.pdf.Woolworths. (2011). Wenderoth, M. 2009. Particularities in the Marketing Mix for Service Operations. GRIN verlag. Westwood, J. 2002. The marketing plan: a step-by-step guide. Kogan Page publishers. Woolworths Limited. 2013. [Online]. Available at: https://www.woolworthslimited.com.au/page/Invest_In_Us/Share_Price/ [accessed on: 17 January 2017]. Woolworths Limited. 2013. [online]. Available at: https://www.woolworthslimited.com.au/ [accessed on: 17 January, 2017]. Hwang, M., Bronnenberg, B., Thomadsen, R. (2010). An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets. Marketing Science, 29(5), 858-879. doi:10.1287/mksc.1100.0564 Mitchell, S. (2014)., Woolworths may need to sacrifice profit margins for growth. The Sydney Morning Herald. Retrieved 17 January, 2017. Omar, O., Sawmong, S. (2007). Customer Satisfaction and Loyalty to British Supermarkets.Journal Of Food Products Marketing, 13(2), 19-32. doi:10.1300/j038v13n02_02